James Rodríguez is not only a shining star in the soccer world, he is one of the hottest young players.
The Colombian midfielder signed with Spain’s Real Madrid club for a reported $108 million contract. Now, the hottie is the new face (er, body) of Bronzini Black underwear and even has his own line, called J10 James.
Following in the footsteps of soccer veterans like David Beckham and Cristiano Ronaldo, Rodriguez shed his uniform and showed off his sculpted physique for the ads.
According to the El Tiempo Newspaper, the photo shoot took place in the city of Medellín and lasted nearly five hours. More than 2,000 pictures of the mostly shirtless and 23-year-old in 15 different styles of underpants. The result? So. Much. Nakedness.
Watch the ad below and enjoy!