Jessica Alba’s eco-friendly lifestyle brand is now valued at just under $1 billion. Yes, we wrote billion.
The Washington Post reports that Alba and her The Honest Co. co-founder, Brian Lee, are prepping for an IPO, recently raising just under $70 million. Alba’s star status has created product demand around the world, particularly in Australia and England, with partnership talks currently taking place with China.
The Honest Co.’s monthly delivery service, which accounts for 80% of the company’s revenue, will soon be boosted by new products, including formulas and mommy-made beauty items.
Read the full article here.