Furious 7 broke some major box-office records this weekend — with a little help from their international audience. In its first weekend, the Universal movie earned $143.6 million domestically and $384 million globally. Notably, the movie delivered big in Latin America, Europe, and Asia; Mexico led the pack with $20.8 million in ticket sales.
These high numbers can be attributed to both the diverse cast, which includes Michelle Rodriguez, Vin Diesel, Jordana Brewster, and Dwayne Johnson, and the diverse audience. According to The Hollywood Reporter, 75% of the audience in North America was non-Causcasian. Hispanics accounted for 37% of attendees, followed by Caucasians (25%), African Americans (24%), Asians (10%), and other (4%).
Rentrak box-office analyst Paul Dergarabedian said, “The importance of diversity of the ensemble cast in the Fast and Furious franchise has been an integral part of the success of the brand. There is literally someone within the cast that is relatable on some level to nearly every moviegoer around the world, and this has paid big dividends at the box-office and also in terms of how casting decisions will be made in the future for these types of large-scale action epics.”
The Furious 7 cast is one of the most ethnically diverse seen on the big screen, and viewers are appreciating it big time. Now, isn’t that amazing?