Jessica Alba Launches Honest Beauty App and #LetsBeHonest Beauty Campaign

Jessica Alba is unstoppable. Her new Honest Beauty mobile app for iOS allows you to shop for the latest skin-care and makeup must-haves from her recently launched Honest Beauty brand. Plus, you can get a free trial to start a custom subscription. It also features a virtual-makeup experience that will help take your selfies to the next level.

In addition to the app, the brand is launching the #LetsBeHonest campaign today, with a mission to celebrate diversity in beauty and inspire women to share how they use makeup to bring out their best selves. Kicking off with a day-in-the-life film featuring Alba, it invites users to capture and share their own looks on social media using the hashtag.

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“Women have their own motivations for how they use beauty in their lives, so we can’t wait to see Honest beauties get real with us,” Alba said in a statement. “We offer tips, tricks, and tutorials to show women how to get the look that’s right for them, and #LetsBeHonest brings it all to life. Whether you want an everyday ‘almost woke up like this’ look or the perfect smoky eye for a girls’ night out, this new campaign features my ‘go-to’ looks and encourages women to create their own.”

Check out the video below!

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