Jessica Alba is unstoppable. Her new Honest Beauty mobile app for iOS allows you to shop for the latest skin-care and makeup must-haves from her recently launched Honest Beauty brand. Plus, you can get a free trial to start a custom subscription. It also features a virtual-makeup experience that will help take your selfies to the next level.
In addition to the app, the brand is launching the #LetsBeHonest campaign today, with a mission to celebrate diversity in beauty and inspire women to share how they use makeup to bring out their best selves. Kicking off with a day-in-the-life film featuring Alba, it invites users to capture and share their own looks on social media using the hashtag.
“Women have their own motivations for how they use beauty in their lives, so we can’t wait to see Honest beauties get real with us,” Alba said in a statement. “We offer tips, tricks, and tutorials to show women how to get the look that’s right for them, and #LetsBeHonest brings it all to life. Whether you want an everyday ‘almost woke up like this’ look or the perfect smoky eye for a girls’ night out, this new campaign features my ‘go-to’ looks and encourages women to create their own.”
Check out the video below!