Target’s Newest Collaboration: Lily Pulitzer

We hope you’re ready for Target’s next designer collaboration, because it just might be the best one yet!

Target’s blog, A Bull’s Eye View, has announced that Lily Pultizer is the next designer to collaborate with Target. The sunny and colorful collection was presented at the Four Seasons Restaurant Pool Room on Tuesday and we’ve got a sneak peek!

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The collection features more than 250 pieces, including everything from apparel to kids to home to beauty. The best part is, most items are under $30 and they start at $2.

As the originator of American resort wear, the limited-edition collection will also feature 15 exclusive prints for the collection that can’t be found anywhere else.

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” says Stacia Andersen, senior vice president, apparel and accessories for Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

The Lily Pulitzer for Target collaboration will be available exclusively at all Target stores in the U.S. and Canada and on Target.com, beginning April 19.

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